TY  - BOOK
AU  - Malhotra,Naresh K.
AU  - Peterson,Mark
TI  - Basic marketing research: a decision-making approach 
SN  - 0132003279 (set)
U1  - 658.83 
PY  - 2006///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - Marketing research
N1  - Includes bibliographical references (p. 593-609) and indexes; Accompanied by 1 electronic optical disc (CD-ROM) : SPSS student version 13.0. ISBN 0131525484
ER  -