TY  - BOOK
AU  - Day,George S.
TI  - Market driven strategy: processes for creating value 
SN  - 068486536X (hbk)
U1  - 658.802 
PY  - 1999///
CY  - N.Y.
PB  - Free Press
KW  - Marketing
KW  - Management
KW  - Strategic planning
N1  - Originally published: New York : Free Press ; London : Collier Macmillan, c1990; Includes bibliographical reference (p.377-394) and index
ER  -