Wells, William, 1926-
Advertising : principles & practice /
William Wells, Sandra Morarity, John Burnett
- Seventh edition
- xxxi, 592 pages : illustrations ; 28 cm
Includes bibliographical references.
0131968815 (paperback : international edition) 9780131968813 (paperback : international edition) 9780131465602 (hardback) 0131465600 (hardback)
Advertising.
659.1 / WEL