TY  - BOOK
AU  - Wells,William
AU  - Moriarty,Sandra E.
AU  - Burnett,John
TI  - Advertising: principles & practice 
SN  - 0131968815 (paperback : international edition)
U1  - 659.1 
PY  - 2006///
CY  - Upper Saddle River, NJ
PB  - Pearson/Prentice Hall
KW  - Advertising
N1  - Includes bibliographical references
ER  -