Advertising, promotion and other aspects of integrated marketing communications /
Terence A. Shimp.
- 7th ed.
- Mason, Ohio : Thomson/South-Western, c2007.
- xxi, 629 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and indexes.
0324321430 (hbk.) 9780324321432 (hbk.)
Communication in marketing. Sales promotion. Advertising. Direct marketing.