Wells, William,  1926- <br/><br/>
Advertising :  principles & practice / 
 Advertising :  principles and practice 
William Wells, John Burnett, Sandra Moriarty 
 - 6th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2003. 
 - xxxi, 599 p. :  col. ill. ;  28 cm. +  1 instructor's resource manual + 1 test item file + 1 overhead transparencies 
<br/><br/> Instructor's resource manual : advertising: principles & practice, 6th ed. / William Wells, John Burnett and Sandra Moriarty.  Overhead transparencies : advertising : principles and practice, 6th ed. / William Wells, John Burnett and Sandra Moriarty.  Test item file: advertising : principles & practice, 6th ed. / William Wells, John Burnett and Sandra Moriarty. 
<br/><br/><label>ISBN: </label>0130477222 (hbk.) 0131202065 (pbk., lntl. ed.) 0131008838 (instructor's resource manual) 0131004182 (overhead transparencies) 0131004255 (test item file) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1  / WEL