TY  - BOOK
AU  - Wells,William
AU  - Burnett,John
AU  - Moriarty,Sandra E.
TI  - Advertising: principles & practice 
SN  - 0130477222 (hbk.)
U1  - 659.1 
PY  - 2003///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Advertising
N1  - Instructor's resource manual : advertising: principles & practice, 6th ed. / William Wells, John Burnett and Sandra Moriarty; Overhead transparencies : advertising : principles and practice, 6th ed. / William Wells, John Burnett and Sandra Moriarty; Test item file: advertising : principles & practice, 6th ed. / William Wells, John Burnett and Sandra Moriarty
ER  -