Kotler, Philip. Social marketing : improving the quality of life / Philip Kotler, Ned Roberto, Nancy Lee. - 2nd ed. - Thousand Oaks, Calif. : SAGE, c2002. - xvi, 438 p. : ill. ; 24 cm. Includes bibliographical references and indexes. ISBN: 0761924345 (pbk. : alk. paper) Subjects--Topical Terms: Social marketing.Behavior modification Dewey Class. No.: 658.8 / KOT