McQuail's mass communication theory /
Denis McQuail.
- 5th ed.
- London ;Thousand Oaks, Calif. : SAGE, c2005.
- viii, 616 p. : ill. ; 24 cm.
Part I Preliminaries -- Part II Theories -- Part III Structures -- Part IV Organizations -- Part V Content -- Part VI Audiences -- Part VII Effects -- Epilogue.