TY  - BOOK
AU  - McQuail,Denis
TI  - McQuail's mass communication theory
SN  - 1412903718
U1  - 302.23 
PY  - 2005///
CY  - London ;Thousand Oaks, Calif.
PB  - SAGE
KW  - Mass media
N1  - Part I Preliminaries -- Part II Theories -- Part III Structures -- Part IV Organizations -- Part V Content -- Part VI Audiences -- Part VII Effects -- Epilogue
ER  -