Vivian, John <br/><br/>
The media of mass communication / 
John Vivian. 
 - Seventh edition/2006 update. 
 - xxvii, 516 pages :  illustrations (chiefly colour) ;  25 cm +  1 CD-ROM (4 3/4 in.) 
<br/><br/>Includes index. 
<br/><br/><br/>System requirements for accompanying CD-ROM: Adobe Acrobat, Windows; Macintosh. 
<br/><br/><label>ISBN: </label>0205467016 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.
<br/><br/><label>Dewey Class. No.: </label>302.23  / VIV