Croteau, David. <br/><br/>
The business of media :  corporate media and the public interest / 
David Croteau, William Hoynes. 
 - Thousand Oaks, Calif. :  Pine Forge Press,  c2001. 
 - xv, 302 p. :  ill. ;  23 cm. 
<br/><br/>Part I: Profits and the public interest: theoretical and historical context - 1. Media, markets, and the public sphere -- Part II: Industry structure and corporate strategy: explaining the rise of media conglomerates - 3. The new media giants: changing industry structure - 4. Strategies of the new media giants -- Part III: Neglecting the public interest: media conglomerates and the public sphere - 5. How business strategy shapes media content - 6. How the media business influences society - 7. Choosing the future: citizens, policy, and the public interest - Notes - References - Index. 
<br/><br/><label>ISBN: </label>0761986405 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Economic aspects--United States.<br/>Mass media policy--United States.<br/>Mass media--Social aspects--United States.
<br/><br/><label>Dewey Class. No.: </label>302.230973  / CRO