TY  - BOOK
AU  - Croteau,David
AU  - Hoynes,William
TI  - The business of media: corporate media and the public interest 
SN  - 0761986405
U1  - 302.230973 
PY  - 2001///
CY  - Thousand Oaks, Calif.
PB  - Pine Forge Press
KW  - Mass media
KW  - Economic aspects
KW  - United States
KW  - Mass media policy
KW  - Social aspects
N1  - Part I: Profits and the public interest: theoretical and historical context - 1. Media, markets, and the public sphere -- Part II: Industry structure and corporate strategy: explaining the rise of media conglomerates - 3. The new media giants: changing industry structure - 4. Strategies of the new media giants -- Part III: Neglecting the public interest: media conglomerates and the public sphere - 5. How business strategy shapes media content - 6. How the media business influences society - 7. Choosing the future: citizens, policy, and the public interest - Notes - References - Index
ER  -