Diggs-Brown, Barbara

The PR styleguide : formats for public relations practice / Barbara Diggs-Brown, Jodi L.G. Glou. - Australia : Thomson / Wadsworth, c2004. - xviii, 238 p. : ill. ; 23 cm.

Praface - 1. Annual reports - 2. Audio news releases - 3. Brochures - 4. Communication audits - 5. Direct mail campaigns - 6. Media kits - 7. Media lists - 8. Media tours - 9. Newsletters - 10. News releases - 11. Opinion-editorials - 12. Public service advertisements and announcements - 13. Speeches - 14. Video news releases and electronic press kits - 15. Web pages - Appendix A. Public communications toolbox - Appendix B. Organization profiles - Glossary - Sources - Index.

0534570364 (pbk.)


Public relations
Public relations--Authorship.

659.2 / DIG