TY  - BOOK
AU  - Treadwell,D.F.
AU  - Treadwell,Jill B.
TI  - Public relations writing: principles in practice 
SN  - 1412905516
U1  - 659.2 
PY  - 2005///
CY  - Thousand Oaks, Calif.
PB  - SAGE
KW  - Public relations
KW  - Authorship
KW  - Business writing
N1  - Preface - 1. Theoretical influences on public relations writing - 2. Sending the message: writing for style, flow, and credibility - 3. Ethical influences on public relations writing - 4. Cultural influences on public relations writing - 5. Research influences on public relations writing - 6. Legal influences on public relations writing - 7. Design influences on public relations writing - 8. From principles to planning to practice: business writing, fact sheets, and bios - 9. Out of your control ... or is it? newswriting for the press - 10. Under your control: features and newsletters - 11. Let's hear it: writing for broadcast, scripts, and speeches - 12. When the news isn't good: crisis messages - 13. The multipurpose medium: writing for the web - 14. Persuasion for mass action: advocacy campaigns, op-eds, and psas - 15. Persuasion for individual action: direct mail, brochures, and proposals - 16. High-profile projects: annual reports, events, and exhibitions - Appendix A : The value of editing - Appendix B: Public relations society of america (PRSA) code of ethics - Appendix C: Research methods for public relations writing - Appendix D: Production issues - Appendix E: Grammar and style - Glossary - Index - About the authors.  Business writing
ER  -