Lindström, Martin,  1970- <br/><br/>
Brand sense :  how to build powerful brands through touch, taste, smell, sight & sound /  Martin Lindstrom ; foreword by Philip Kotler. 
 Brand sense :  how to build powerful brands through touch, taste, smell, sight and sound. 

 - London :  Kogan Page,  2005. 
 - xii, 237 p. :  ill. ;  24 cm. 
<br/><br/>Foreword by Philip Kotler - 1. A cottage industry turns professional - 2. Some companies are doing it right - 3. Smash your brand - 4. From 2-D to 5-D branding - 5. Stimulate, enhance, and bond: crafting a sensory brand - 6. Measuring senses - 7. Brand religion: lessons learned - 8. Branding: a holistic view - Notes - The branmd sense research - A few words from the researcher - Acknowledgments - Always updated at Dualbook.com - Index. 
<br/><br/><label>ISBN: </label>0749443715 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Business names.<br/>Advertising--Brand name products.<br/>Advertising--Psychological aspects.<br/>Senses and sensation.
<br/><br/><label>Dewey Class. No.: </label>658.827  / LIN