TY  - BOOK
AU  - Lindström,Martin
TI  - Brand sense: how to build powerful brands through touch, taste, smell, sight & sound 
SN  - 0749443715
U1  - 658.827 
PY  - 2005///
CY  - London
PB  - Kogan Page
KW  - Brand name products
KW  - Business names
KW  - Advertising
KW  - Psychological aspects
KW  - Senses and sensation
N1  - Foreword by Philip Kotler - 1. A cottage industry turns professional - 2. Some companies are doing it right - 3. Smash your brand - 4. From 2-D to 5-D branding - 5. Stimulate, enhance, and bond: crafting a sensory brand - 6. Measuring senses - 7. Brand religion: lessons learned - 8. Branding: a holistic view - Notes - The branmd sense research - A few words from the researcher - Acknowledgments - Always updated at Dualbook.com - Index
ER  -