Diversity in advertising :  broadening the scope of research directions / 
edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt. 
 - Mahwah, N.J. :  Lawrence Erlbaum,  c2004 
 - xxi, 447 p. :  ill. ;  24 cm. 
 - Advertising and consumer psychology. .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Contributors - Preface - I. Historical perspectives on diversity and advertising: where we've been and where we're going - II. The dark side of diversity in advertising: discrimination, prejudice, and bias - III. The influencing role language in diversity in advertising - IV. The influencing role of social and information contexts in diversity in advertising - V. The influencing role of source effects in diversity in advertising - VI. Broadening the concept of diversity: giong beyond black and white - Author index - Subject index. 
<br/><br/><label>ISBN: </label>0805847944 (casebound) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Psychological aspects.<br/>Communication in marketing.<br/>Consumers--Attitudes.
<br/><br/><label>Dewey Class. No.: </label>659.108  / DIV