TY  - BOOK
AU  - Tuckwell,Keith J.
TI  - Integrated marketing communications: strategic planning perspectives 
SN  - 0132199122 (pbk.)
U1  - 658.802 
PY  - 2008///
CY  - Toronto
PB  - Pearson / Prentice Hall
KW  - Communication in marketing
KW  - Textbooks
KW  - Sales promotion
KW  - Advertising
N1  - Includes index; Pt 1: Understanding integrated marketing communications -- Pt 2: Planning for integrated media -- Pt 3: Planning for integrated marketing -- Pt 4: Measuring plan performance - Appendices - Index
ER  -