Advertising  :  principles and practice / 
[William] Wells...[et al.]. 
 - Australasian ed. 
 - Frenchs Forest, N.S.W. :  Pearson Education Australia,  c2008. 
 - xvi, 552 p. :  ill. ;  28 cm. 
<br/><br/> Includes index.  American ed.: Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty. 6th ed. Upper Saddle River, N.J. : Prentice Hall, c2003. 
<br/><br/>Includes bibliographical references. 
<br/><br/> For tertiary level. 
<br/><br/><label>ISBN: </label>9780733973215 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Australia.
<br/><br/><label>Dewey Class. No.: </label>659.10994  / ADV