Blumberg, Boris.

Business research methods / Boris Blumberg, Donald R. Cooper and Pamela S. Schindler. - Berkshire : McGraw-Hill Education, c2005. - xv, 596, [28] p. : ill., maps ; 24 cm. + 1 CD-ROM (4 3/4 in.)

Includes bibliographical references (p. 547-558) and index.

007710742X (pbk.) 007710742X (CD-ROM)


Business--Research--Methodology.
Management--Research--Methodology.

650.072 / BLU