Analysing media texts /
edited by Marie Gillespie and Jason Toynbee.
- Maidenhead : Open University Press, 2006.
- 208 p. : ill. ; 25 cm. + 1 videodisc (DVD ; 4 3/4 in.).
Includes bibliographical references and index.
Introduction - Chapter 1: Semiotics: signs, codes and cultures - Chapter 2: Understanding genre - 3. Narrative analysis - Chapter 4: Discourse analysis and content analysis - Chapter 5: The politics of representation - Conclusion : framing the real: beyond the text - Acknowledgements - Index.
System requirements for accompanying videodisc: DVD player.
0335218865 (pbk.) 9780335218868 (pbk.)
Mass media criticism. Discourse analysis. Semiotics. Discourse analysis. Content analysis (Communication)