TY - BOOK AU - Gillespie,Marie AU - Toynbee,Jason TI - Analysing media texts SN - 0335218865 (pbk.) U1 - 302.23014 PY - 2006/// CY - Maidenhead PB - Open University Press KW - Mass media criticism KW - Discourse analysis KW - Semiotics KW - Content analysis (Communication) N1 - Includes bibliographical references and index; Introduction - Chapter 1: Semiotics: signs, codes and cultures - Chapter 2: Understanding genre - 3. Narrative analysis - Chapter 4: Discourse analysis and content analysis - Chapter 5: The politics of representation - Conclusion : framing the real: beyond the text - Acknowledgements - Index ER -