TY  - BOOK
AU  - Lewis,Guy
AU  - Appenzeller,Herb
TI  - Successful sport management
SN  - 0872159256
U1  - 796.0690973 
PY  - 1985///
CY  - Charlottesville, Va.
PB  - Michie Co.
KW  - Sports administration
KW  - United States
N1  - Introduction - Acknowledgments - About the authors -- Part 1. Personnel management - 1. Staff recruitment, selection and retention - 2. Time management - 3. Stress costs and benefits -- Part 2. Program management - 4. Scheduling for intercollegiate sports - 5. Financial Affairs - 6. Equipment control - 7. Sports medicine services - 8. Emergency medical services for large crowds -- Part 3. Marketing mangement - 9. Characteristics of sport marketing - 10. Marketing events and services for spectators - 11. Fund-raising strategies - 12. Ticket sales through promotion - 13. Internal marketing -- Part 4. Media and information management - 14. Public relations - 15. Television and sport - 16. An information-based approach to marketing sport - 17. Computer applications in sport -- Part 5. Facility management - 18. Managment of spectator facilities operated as joint ventures of university and community - 19. Event management - 20. Activity centers - 21. The facility manager as Co-promoter of events -- Part 6. Legal management  - 22. Risk assessment and reduction - 23. Contracting with suppliers, staff and participants - 24. The law of Public Assembly facilities - 25. Player contracts for professional team sports - Index
ER  -