Genasi, Chris. Winning reputations : how to be your own spin doctor / by Chris Genasi. - Houndmills, Basingstoke, Hampshire ; New York : Palgrave, 2002. - xiii, 194 p. : ill. ; 24 cm. Includes bibliographical references (p. 192) and index. ISBN: 0333963652 (pbk.) Subjects--Topical Terms: Corporations--Public relations.Corporate image.Issues management. Dewey Class. No.: 659.285 / GEN