Genasi, Chris.

Winning reputations : how to be your own spin doctor / by Chris Genasi. - Houndmills, Basingstoke, Hampshire ; New York : Palgrave, 2002. - xiii, 194 p. : ill. ; 24 cm.

Includes bibliographical references (p. 192) and index.

0333963652 (pbk.)


Corporations--Public relations.
Corporate image.
Issues management.

659.285 / GEN