TY  - BOOK
AU  - Cappo,Joe
TI  - The future of advertising: new media, new clients, new consumers in the post-television age 
SN  - 0071403159
U1  - 659.1 
PY  - 2003///
CY  - Chicago, Ill.
PB  - McGraw-Hill
KW  - Advertising
KW  - United States
N1  - Includes bibliographical references (p. 251-253) and Index; Preface - Introduction - Reminiscences from a Skybox overlooking the advertising arena - 1. And then there were four - 2. What to do when the money tree dies ? - 3. Advertising changes its tune - 4. Drowning in media - 5. The dilution of creativity - 6. There is no line - 7. Retailers flex their muscles - Integration: Key to the future - 9. Reinventing media and other variations on the theme - 10. The internet as change agent - 11. Who are these people anyway? - 12. Does advertisng have a future ? Reference list - Index
ER  -