TY  - BOOK
AU  - Solomon,Michael R.
AU  - Rabolt,Nancy J.
TI  - Consumer behavior: in fashion 
SN  - 013081122X
U1  - 687.0688 
PY  - 2004///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Fashion merchandising
KW  - Clothing and dress
KW  - Marketing
KW  - Consumer behavior
KW  - Consumers' preferences
KW  - Consumers
KW  - Psychology
KW  - Consumer protection
N1  - Includes bibliographical references and index; Part I: Introduction - 1. Introduction to fashion concepts, fashion theories, and consumer behavior - 2. Cultural influences on consumer behavior - 3. The creation and diffusion of fashion consumer culture -- Part II: Consumer characteristics and fashion implications - 4.  Individual consumer dynamics: motivation and values - 5. Individual consumer dynamics: the self - 6. Demographic subcultures: age, race, ethnicity - 7. Demographic subcultures: income and social class - 8. Psychographics: personality, attitudes, and lifestyle - 9. Consumer perceptions -- Part III: Fashion communication and decision making - 10. Fashion communication - 11. Individual and household decision making - 12. Group influence and fashion opinion leadership - 13. Buying and disposing -- Part IV: Ethics and consumer protection - 14. Ethics, social responsibility, and environmental issues - 15. The role of government and business in consumer protection
ER  -