Rayner, Philip,  1947- <br/><br/>
As media studies :  the essential introduction / 
Philip Rayner, Peter Wall, and Stephen Kruger. 
 - 2nd ed. 
 - London :  Routledge,  2004. 
 - xx, 372 p. :  ill. (chiefly col.) ;  26 cm. 
<br/><br/> Rev. ed. of: Media studies. 2001. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>List of figures - Preface - Figure acknowledgements - Introduction -- Part 1: Reading the media -- Part 2: Media audiences -- Part 3: Media institutions -- Part 4: Three case studies -- Part 5: Essential media skills. 
<br/><br/><label>ISBN: </label>0415329655 (hard. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.
<br/><br/><label>Dewey Class. No.: </label>302.23  / RAY