TY  - BOOK
AU  - Rayner,Philip
AU  - Wall,Peter
AU  - Kruger,Stephen
AU  - Rayner,Philip
TI  - As media studies: the essential introduction 
SN  - 0415329655 (hard. : alk. paper)
U1  - 302.23 
PY  - 2004///
CY  - London
PB  - Routledge
KW  - Mass media
N1  - Rev. ed. of: Media studies. 2001; Includes bibliographical references and index; List of figures - Preface - Figure acknowledgements - Introduction -- Part 1: Reading the media -- Part 2: Media audiences -- Part 3: Media institutions -- Part 4: Three case studies -- Part 5: Essential media skills
ER  -