Berger, Arthur Asa,  1933- <br/><br/>
Media analysis techniques / 
Arthur Asa Berger. 
 - 3rd ed. 
 - Thousand Oaks, Calif. :  SAGE,  c2005. 
 - xv, 244 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references (p. 233-236) and indexes. 
<br/><br/>Part 1. Techniques of interpretation: 1. Semiotic analysis - 2. Marxist analysis - 3. Psychoanalytic criticism - 4. Sociological analysis -- Part II. Applications - 5. Muderers on the orient express - 6. Seven points on the game of football - 7. The maiden with the snake: Interpretations of a print advertisement - 8. All-news radio and the American Bourgeoisie - 9. Video games : A new art form - Epilogue: Shmoos and analysis - Appendix: Simulations, activities, games and exercises. 
<br/><br/><label>ISBN: </label>1412906830 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Methodology.<br/>Mass media criticism.
<br/><br/><label>Dewey Class. No.: </label>302.2301  / BER