TY  - BOOK
AU  - Berger,Arthur Asa
TI  - Media analysis techniques
SN  - 1412906830 (alk. paper)
U1  - 302.2301 
PY  - 2005///
CY  - Thousand Oaks, Calif.
PB  - SAGE
KW  - Mass media
KW  - Methodology
KW  - Mass media criticism
N1  - Includes bibliographical references (p. 233-236) and indexes; Part 1. Techniques of interpretation: 1. Semiotic analysis - 2. Marxist analysis - 3. Psychoanalytic criticism - 4. Sociological analysis -- Part II. Applications - 5. Muderers on the orient express - 6. Seven points on the game of football - 7. The maiden with the snake: Interpretations of a print advertisement - 8. All-news radio and the American Bourgeoisie - 9. Video games : A new art form - Epilogue: Shmoos and analysis - Appendix: Simulations, activities, games and exercises
ER  -