Advertising research :  the Internet, consumer behavior, and strategy / 
 Internet, consumer behavior, and strategy 
George Zinkhan, editor. 
 - Chicago, Ill. :  American Marketing Association,  c2000. 
 - vii, 281 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0877572887 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Research.<br/>Marketing research.<br/>Internet marketing.<br/>Consumer behavior--Research.<br/>Internet.
<br/><br/><label>Dewey Class. No.: </label>659.1072  / ADV