TY  - BOOK
AU  - Zinkhan,George M.
ED  - American Marketing Association.
TI  - Advertising research: the Internet, consumer behavior, and strategy 
SN  - 0877572887 (pbk.)
U1  - 659.1072 
PY  - 2000///
CY  - Chicago, Ill.
PB  - American Marketing Association
KW  - Advertising
KW  - Research
KW  - Marketing research
KW  - Internet marketing
KW  - Consumer behavior
KW  - Internet
N1  - Includes bibliographical references
ER  -