TY  - BOOK
AU  - Yeoman,Ian
AU  - McMahon-Beattie,Una
TI  - Revenue management and pricing: case studies and applications 
SN  - 1844800628 (pbk.)
U1  - 658.1554 
PY  - 2004///
CY  - London
PB  - Thomson Learning
KW  - Revenue management
KW  - Case studies
N1  - Cases: 1. Revenue management basics in the charter boat industry. 2. easyJet: an airline that changed our flying habits. 3. The wedding bell blues. 4. The right price consultants. 5. Revenue management in restaurants: a case example from Bornholm, Denmark. 6. Dynamic pricing of distillate products at petroleum terminals. 7. Free Nelson Mandela? The politics and pricing of culture within society. 8. Sex and saunas. 9. Hotel demand/cancellation analysis and estimation of unconstrained demand using statistical methods 10. Bolton wanderers: a case of good practice in the football industry? 11. Unconstraining demand data at US airways 12. Revenue management in the health care industry 13. Revenue management in visitor attractions: a case study of the Ecotech centre, Swaffham, Norfolk. 14. To trust or not to trust: variable pricing and the customer. 15. Cases in legal aspects. 16. Understanding the bid price approach to revenue management: a case of the revenue Inn. - Suggested solutions
ER  -