De Saez, Eileen Elliott. <br/><br/>
Marketing concepts for libraries and information services / 
Eileen Elliott de Sáez. 
 - 2nd ed. 
 - London :  Facet Pub.,  2002. 
 - xvi, 224 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Acknowledgements - Introduction - 1. What is marketing - 2. The corporate mission - 3. Marketing strategies for librarians and information professionals - 4. The marketing mix - 5. Promotion and public relations - 6. Market segmentation - 7. Marketing in the digital age - 8. Marketing research and market research - 9. Corporate identity and corporate image - 10. The marketing plan - Index. 
<br/><br/><label>ISBN: </label>1856044262 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Libraries--Marketing.<br/>Information services--Marketing.
<br/><br/><label>Dewey Class. No.: </label>021.7  / DES