TY  - BOOK
AU  - De Saez,Eileen Elliott
TI  - Marketing concepts for libraries and information services
SN  - 1856044262
U1  - 021.7 
PY  - 2002///
CY  - London
PB  - Facet Pub.
KW  - Libraries
KW  - Marketing
KW  - Information services
N1  - Includes bibliographical references and index; Acknowledgements - Introduction - 1. What is marketing - 2. The corporate mission - 3. Marketing strategies for librarians and information professionals - 4. The marketing mix - 5. Promotion and public relations - 6. Market segmentation - 7. Marketing in the digital age - 8. Marketing research and market research - 9. Corporate identity and corporate image - 10. The marketing plan - Index
ER  -