TY - BOOK AU - Hall,Robert Ernest AU - Lieberman,Marc TI - Microeconomics: principles and applications SN - 0324072805 U1 - 338.5 PY - 2001/// CY - Cincinnati, Ohio PB - South-Western College Pub. KW - Microeconomics N1 - Includes index; Part I: Preliminaries: 1. What is economics? - 2. Scarcity, choice, and economic systems - 3. Supply and demand - 4. Working with supply and demand -- Part II: Microeconomic decision makers: 5. Consumer choice - 6. Production and cost - 7. How firms make decisions: Profit maximization -- Part III: Product markets: 8. Perfect competition - 9. Monopoly - 10. Monopolistic competition and oligopoly -- Part IV: Labor, capital, and financial markets: 11. The labor market - 12. Income inequality - 13. Capital and financial markets -- Part V: Efficiency, government, and the global economy: 14. Economic efficiency and the competitive ideal - 15. Government's role in economic efficiency - 16. Comparative advantage and the gains from trade -- Using all the theory: The microeconomics of online retailing ER -