Sivulka, Juliann. <br/><br/>
Soap, sex, and cigarettes :  a cultural history of American advertising / 
Juliann Sivulka. 
 - Belmont, CA :  Wadsworth,  c1998. 
 - xv, 448 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [429]-435) and index. 
<br/><br/>Introduction -- Part 1: Historical overview - 1. 1492-1880 The beginnings -- Part II: Early American advertising - 2. 1880-1900: Selling the goods - 3. 1900 - World war I The rise of a consumer economy -- Part III: Modern American advertising - 4. 1920-1929 The roaring twenties - 5. 1930-1945 The depression and world war II - 6. 1945-1960 The postwar boom -- Part IV: Contemporary American advertising - 7. 1960-1975 The creative revolution - 8. 1975-1990 From positioning to image building - 9. 1990s and beyond the media revolution - Epilogue - Notes - Acknowledgements - Index. 
<br/><br/><label>ISBN: </label>0534515932 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--History.--United States<br/>Advertising--Social aspects--United States.
<br/><br/><label>Dewey Class. No.: </label>659.10973  / SIV