TY  - BOOK
AU  - Sivulka,Juliann
TI  - Soap, sex, and cigarettes: a cultural history of American advertising 
SN  - 0534515932
U1  - 659.10973 
PY  - 1998///
CY  - Belmont, CA
PB  - Wadsworth
KW  - Advertising
KW  - United States
KW  - History
KW  - Social aspects
N1  - Includes bibliographical references (p. [429]-435) and index; Introduction -- Part 1: Historical overview - 1. 1492-1880 The beginnings -- Part II: Early American advertising - 2. 1880-1900: Selling the goods - 3. 1900 - World war I The rise of a consumer economy -- Part III: Modern American advertising - 4. 1920-1929 The roaring twenties - 5. 1930-1945 The depression and world war II - 6. 1945-1960 The postwar boom -- Part IV: Contemporary American advertising - 7. 1960-1975 The creative revolution - 8. 1975-1990 From positioning to image building - 9. 1990s and beyond the media revolution - Epilogue - Notes - Acknowledgements - Index
ER  -