Shimp, Terence A. <br/><br/>
Integrated marketing communications in advertising and promotion / 
Terence A. Shimp. 
 - 7th ed., International student ed. 
 - Australia ;  United Kingdom :  Thomson South-Western,  c2007. 
 - xx, 629 p. :  ill. (chiefly col.) ;  28 cm. 
<br/><br/> Previous ed. published as: Advertising, promotion, and supplemental aspects of integrated marketing communications. 2003. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0324408080 (pbk.) (ISE) 9780324408089 (pbk.) (ISE) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion.<br/>Communication in marketing.<br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>658.82  / SHI