Parente, Donald E. <br/><br/>
Advertising campaign strategy :  a guide to marketing communication plans / 
 Guide to marketing communication plans  Marketing communication plans 
Donald E. Parente. 
 - 4th ed. 
 - Mason, Ohio :  Thomson/South-Western,  c2006. 
 - xxvi, 400 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0324322712 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns.<br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>659.113  / PAR