TY  - BOOK
AU  - Parente,Donald E.
TI  - Advertising campaign strategy: a guide to marketing communication plans 
SN  - 0324322712 (pbk.)
U1  - 659.113 
PY  - 2006///
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - Advertising campaigns
KW  - Communication in marketing
N1  - Includes bibliographical references and index
ER  -