TY  - BOOK
AU  - Chitty,William
AU  - Barker,Nigel
AU  - Shimp, Terence A.
TI  - Integrated marketing communications
SN  - 0170120082
U1  - 658.802 
PY  - 2005///
CY  - South Melbourne, Vic.
PB  - Thomson
KW  - Communication in marketing
KW  - Pacific Area
KW  - Sales promotion
N1  - Includes indexes; Includes bibliographical references (p. 457-458) and index
ER  -