TY  - BOOK
AU  - Strauss,Judy
AU  - Ansary,Adel I.
AU  - Frost,Raymond
TI  - E-marketing
SN  - 0131485199 (alk. paper)
U1  - 658.872 
PY  - 2006///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - Internet marketing
N1  - Includes bibliographical references and index; Part 1: E-Marketing in context: 1. Convergence - 2. Strategic E-Marketing - 3. The E-Marketing in plan -- Part II: E-Marketing environment: 4. Global markets - 5. Ethical and legal issues -- Part III: E-marketing Strategy: 6. Marketing knowledge - 7. Consumer behavior - 8. Segmentation and targeting strategies - 9. Differentiation and positioning strategies -- Part IV: E-marketing management: 10. Product - 11. Price - 12. The internet for distribution - 13. E-Marketing communication - 14. Customer relationship management
ER  -