TY  - BOOK
AU  - Cook,Roy A.
AU  - Yale,Laura J.
AU  - Marqua,Joseph J.
TI  - Tourism: the business of travel 
SN  - 0131189808
U1  - 338.4791 
PY  - 2006///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Tourism
N1  - Includes bibliographical references; Part 1. The traveling public and tourism promoters: 1. Introducing the world's largest industry, tourism - 2. Marketing to the traveling public - 3. Delivering quality tourism services - 4. Bringing travelers and tourism service suppliers together - Integrative cases. -- 2. Tourism service suppliers: 5. Transportation - 6. Accommodations - 7. Food and beverage - 8. Attractions and entertainment - 9. Destinations - Integrative cases -- Part 3. The service and hospitality environment: 10. Economic and political impacts of tourism - 11. Environmental and social/cultural impacts of tourism - 12. Exploring the future of tourism - Integrative cases - Appendices
ER  -