Marketing / 
Roger A. Kerin ... [et al.] 
 - 8th ed. 
 - New York, N.Y. :  McGraw-Hill/Irwin,  c2006. 
 - xlvi, 733 p. :  col. ill., col. maps ;  29 cm. +  1 CD-ROM (4 3/4 in.) +  2 Instructor's Resource CD-ROMs (4 3/4 in.) 
 - McGraw-Hill/Irwin series in marketing .
 - McGraw-Hill/Irwin series in marketing .
<br/><br/> 1 CD-ROM : Student CD-ROM to accompany Marketing, 8th ed.  Instructor's Resource CD-ROMs : Marketing by Kerin, 8th ed. 
<br/><br/>Includes bibliographical references (p. 673-700) and indexes. 
<br/><br/>Instructor's Resource CD-ROM : CD 1. Includes instructor's manual, test bank, computerized test bank, case teaching notes for video cases.- CD 2. Includes PowerPoint presentation. 
<br/><br/><label>ISBN: </label>0071116095 (pbk.) 007282884D (Instructor's Resource CD-ROM) 00711609D (CD-ROM) 0071116087 (pbk. : Int. ed.) 0072828889 (CD-ROM) 0073080152 (pkg) 0072828803 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR