TY  - BOOK
AU  - Kerin,Roger A.
AU  - Hartley,Steven W.
AU  - Berkowitz,Eric N.
TI  - Marketing
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0071116095 (pbk.)
U1  - 658.8 
PY  - 2006///
CY  - New York, N.Y.
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - 1 CD-ROM : Student CD-ROM to accompany Marketing, 8th ed; Instructor's Resource CD-ROMs : Marketing by Kerin, 8th ed; Includes bibliographical references (p. 673-700) and indexes; Instructor's Resource CD-ROM : CD 1. Includes instructor's manual, test bank, computerized test bank, case teaching notes for video cases.- CD 2. Includes PowerPoint presentation
ER  -