TY  - BOOK
AU  - Gunter,Barrie
AU  - Oates,Caroline
AU  - Blades,Mark
TI  - Advertising to children on TV: content, impact, and regulation 
SN  - 0805844880
U1  - 302.2345083 
PY  - 2005///
CY  - Mahwah, N.J.
PB  - Lawrence Erlbaum
KW  - Television advertising and children
KW  - Advertising and children
N1  - Includes bibliographical references (p. 171-195) and indexes; Preface - 1. The issues about television advertising to children - 2. The nature of advertising to children - 3. Children's early understanding of television advertisements - 4. Advanced understanding of advertising - 5. Theoretical approaches to studying children's understanding of advertisements - 6. Advertising impact: knowledge, attitudes, and values - 7. Advertising influence: choice and consumption - 8. The incidental influence of advertising - 9. Advertising regulation and research - 10. Concluding comments - References - Author index - Subject index
ER  -