Cockcroft, Robert. <br/><br/>
Persuading people :  an introduction to rhetoric / 
Robert Cockcroft and Susan M. Cockcroft. 
 - 2nd ed. 
 - Basingstoke :  Palgrave Macmillan,  2005[cased] 
 - xiii, 258 p. ;  22 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/>Acknowledgements - Introduction: Rhetoric defined - 1. Personality and stance - 2. Pathos and emotional engagement - 3. Reason: the resources of Argument - 4. Reason: choice and judgement - 5. The persuasive process - 6. The persuasive repertoire - 7. Practising persuasion - Conclusion: fast forward. 
<br/><br/><label>ISBN: </label>1403921822 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>English language--Rhetoric--Study and teaching.<br/>Persuasion (Rhetoric).
<br/><br/><label>Dewey Class. No.: </label>808.042  / COC