Williams, Kevin,  1955- <br/><br/>
Understanding media theory / 
Kevin Williams. 
 - London :  Arnold,  c2003. 
 - vi, 266 p. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 234-259) and index. 
<br/><br/>Preface - Introduction: Unravelling media theory - Section 1: Developing the field: a history of media theory: 1. Mass society and modernity: early media theory - 2. Schools of thought: developing approaches to media theory -- Section 2: The production process: 3. The censorship of money: theories of media ownership and control - 4. Inside the image factory: theories of media organisation and media work -- Section 3: Media content: 5. Telling it as it is? Questions of media representation - 6. Ways of making you think: theories of ideology and meaning -- Section 4: Theories of media effects and audiences: 7. Effects, what effects? Power and influence of the media - 8. The audience strikes back: new audience and reception theory -- Section 5: Media change and media theory: 9. Living in the global village: new media theory. 
<br/><br/><label>ISBN: </label>0340719044 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.
<br/><br/><label>Dewey Class. No.: </label>302.23  / WIL